Along with Nike’s Be True collection, the Sport Loop honors individuals who are expanding sport for future generations and inspiring others to feel the joy of being authentically themselves.
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Apple is also including new App Clip functionality within the band packaging to deliver a simple and convenient way for customers to immediately access the new matching watch face.Ī new Pride Edition Nike Sport Loop celebrates the full spectrum of the rainbow and features a matching rainbow-colored Nike Bounce face that accompanies the new band. The colorful threads move as the Digital Crown on Apple Watch is rotated, the display is tapped, or the user’s wrist is raised. Mirroring the woven loops of the Sport Loop, each strand of vibrant thread contributes to the overall composition of the watch face. Inspired by multiple pride flags, this new watch face combines colors to represent the strength and mutual support of the LGBTQ+ movement. The colors also represent those who are living with or have passed away from HIV/AIDS. The team designed a color gradient that incorporates the original rainbow colors with those drawn from various pride flags, including light blue, pink, and white, representing transgender and gender-nonconforming individuals, and black and brown, symbolizing Black and Latinx communities. Utilizing the comfortable, durable, and adjustable Sport Loop design, Apple used a new technique to remove several of the double-layer nylon-woven textile loops on the band to reveal the word “pride” in a cursive style inspired by the original “hello” greeting - displayed on the first Macintosh in 1984 - giving the word a novel, three-dimensional look and feel. Members and allies of the LGBTQ+ creative community at Apple were inspired to deliver a new expression of pride through this unique design.
Now in its seventh year, the Apple Watch Pride Edition bands and watch faces illustrate the ways in which the company stands with, supports, and is proudly made up of the LGBTQ+ community. Additional advocacy organizations Apple is supporting include Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The National Center for Transgender Equality, PFLAG, and SMYAL. Using a new technique, textile loops were removed to reveal the word “pride” on the band in cursive, creating a three-dimensional look and feel.Īpple is proud to build on its long-running support for LGBTQ+ advocacy organizations working to bring about positive change, from Encircle, an organization that provides life-affirming programs and services for the LGBTQ+ community and their families, to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people. Apple is also launching a new Shot on iPhone pride campaign on Instagram that captures the essence of artists and figures within the global LGBTQ+ community. This year’s Pride Edition Sport Loop showcases a color gradient with the word “pride” woven directly into the band. In celebration of Pride month this June, Apple is releasing two new Pride Edition bands with dynamic Pride watch faces in support of the global LGBTQ+ community and equality movement.